First, you need a good domain name. Be sure the name is available and has not been taken by someone else. You can find out if a domain name is already being used by going to www.whois.net or www.domainsatcost.com .
You also want to make sure that your site does not have any excessive pop-up ads from other companies trying to get you to buy their products or sign up for a newsletter.. A great way of checking out who knows what about your area of practice is through Google Alerts (www.googlealerts.com). Just enter in some keywords related with law and see what comes back at you!