What is the best time to run ads for lawyers?
The right answer, of course, depends on a variety of factors. The most important question you should ask yourself is whether your target audience finds it valuable to learn about your firm at all times. If they don’t, then there’s no reason not to run them any time an opportunity arises. However, if you have a student population or other large group that finds internet advertising valuable enough to be worth their attention 24 hours a day and 7 days a week (which may be rare), then there are some constraints on when you’ve got the best shot at getting their attention:
In-person events – These can include conferences where lawyers gather with prospective clients and meet each other face-to-face in something resembling a real world setting. Word-of-mouth – You’re going to have better luck running ads during off hours than during business hours because people will generally pass along information from friends more readily than coming up with tips themselves; though this still doesn’t always work as well as hoped (e.g., someone might see your ad later in the evening and remember it only after forgetting its existence earlier). Online activities – This could mean reading forums or blogs or participating in online discussion groups; but this isn’t limited only to those who use online services like Facebook and MySpace: many people read news media sites like CNN and Fox News every day even if they don’t go out into the streets/malls looking for