As you’ve probably realized by now, marketing is a tough business. It requires constant communication with your clients and prospects. That being said, it is still possible to be successful if you know what you are doing! Here are five of the most effective online marketing strategies for lawyers:
1) Social Media Marketing – This one should go without saying. A lot of lawyers don’t even use social media tools like Facebook or Twitter because they think it will take time away from their busy schedules (which I totally understand). However, using these platforms can actually give your practice more exposure than many people realize! If your client base doesn’t already trust that you provide good legal representation then posting on social networks could help them see that side of things. You might also want to consider checking out services like Klout which can help you determine how well known certain keywords are across various social networks so that you can maximize the reach of each post accordingly!
2) Blogging – A lot of attorneys don’t blog because they think there isn’t enough traffic coming in after publishing an article for free online. Yet this couldn’t be further from the truth as long as your writing quality is high enough. People read blogs regularly and some even become loyal followers simply because they enjoy reading what others have to say about topics related to law or personal finance issues (I just signed up for my first ever LinkedIn account purely based off a recommendation from a